Brand design

Name Game

Scope
Brand identity, web design
Deliverables
Logo, type, color, print, interactive

SCOPE: Create a Brand Identity that conveys the look and feel expressed by the client. The Logo, will aesthetically reflect Name Game’s new brand and also convey informationally to Name Game’s clients. This new Identity will utilize clean typography and layout while expressing a relaxed yet professional vibe. A brand design package consist primarily of these elements, Logo which may include typography, iconography, color, layout, print ephemera, Illustration, and interactive elements to be used by the client.

The mark

Name Game logo, coral
Name Game LinkedIn profile mark

Brand guidelines

Brand guidelines cover, the Name Game IP monogram in cream and coral
Brand guidelines overview, the brief set on yellow
Brand theme, communication and character attributes
Look and feel, the brand's aesthetic described on dark green
Section divider, Logos
The two primary logos, cream on dark green and coral on cream
The logo in black and white, full lockup and small-size mark
Logo guidelines, the clear space grid around the mark
Colour palette, white, dark green, coral and cream with hex values
Section divider, Typography
Typography pairing, Balzac Semibold for effective and Adair Bold for expressive
The N G letterforms drawn large, capitals and small caps
Balzac Semibold character set, tracking and small-cap settings
Adair Bold character set, upper and lower case, figures and symbols
Section divider, Mockups

In use

Name Game tote bag
Letterhead with business card
The Name Game site open in a laptop browser
The Instagram profile on a phone, beside a stack of business cards
Closing slide, the monogram in cream on dark green
Back to work